This course introduced the idea of designing for care. Designers in the collaboration formed smaller design teams within the group, working collectively on a capsule collection that was designed with care of use in mind. Care was a broad theme that encompassed care in design – design that transforms the way we use clothes, specifically focused on garment care by fashion users: laundering, storing, repairing, altering as well as wearing fashion. The use life of a garment was approached as an opportunity for rich design exploration; this project demonstrated how various parameters and constraints can be catalysts for creativity and design thinking. Fashion and its materiality were examined in their temporal context, and garments were investigated for their potential to transform over time. Designing for high-satisfaction, low impact fashion use, presented in the context of larger systems within which fashion and textiles exist.
Designers met with specialists from the Proctor & Gamble/Tide team to learn about the company and its vision, their marketing strategies, and their innovative technology and material testing. The representatives also provided feedback via in-class critiques and video call presentations. The work was presented at an internal critique with the Proctor & Gamble/Tide team at Parsons School of Design, and also at an exclusive dinner event with their team, Parsons executives, and a selection of fashion influencers. Selected looks were also on display NYFW in a curated exhibit, as well as at the Parsons Festival Impact! exhibition as part of the The Downtown Design Exhibition at South Street Seaport.